910A0735.jpg
54729776_666016410523077_5284361391145222144_n.jpg
img_0029.jpg
46077471_592159271242125_6860551819693654016_n.jpg
910A0735.jpg

Overview


SCROLL DOWN

Overview


My city is Detroit. We're blue collar and we're tough.

Adam Genei

 

b.1975

Livingston County, MI

 

Bachelor Degree

Ferris State University

 

PH.D

Cleary University

Born in Detroit and raised in its suburbs, Adam developed a love for the auto industry at an early age by working in his grandfather’s Ford Dealership. He grew an appreciation for hard work and expanded his skills in his parent’s shop supplying the Big Three. With that relationship established, he started making parts for the Big Three, turning that hobby into a business.

Mobsteel started as a one bay garage with a welding bench and a mission to celebrate the automotive industry. The name has grown into a worldwide brand, with that same mission giving life to the Detroit Steel Wheel Company. Embodying the ideals of Mobsteel, Detroit Steel Wheel Co. has become the resurgence solution for manufacturing in the US. The Mobsteel brand has continued to strengthen its relationship with the Big Three and celebrate the success of businesses whose efforts lie within this country.

Adams formula for success is simple: hard work. He has brought back the old school mentality of “do it yourself” to make a better quality product. His journey has taken him and his team from fabricating metal, architecture, furniture, and vehicles, to manufacturing after-market components such as suspension, wheels, and injection molding. All of these self-taught skills have shaped the identity of Mobsteel as a “make it happen” company.

“The minute you decide you want to create something, you need to roll up your sleeves and do it.”

Adam puts every profit into the Mobsteel mission, and takes risks because he knows those measurable's are going nowhere but up. His TedTalk, being on the main-stage and doing business with Ford, Axalta, Autodie, SATA, and ACDelco has validated what he’s created.

There were many times when Mobsteel could have given up, but Adam knew they were moving in the right direction, despite what was happening fiscally. The tough times built Mobsteel, making it an identifiable dream of hard work and success in this economy.

“The fact that you can wake up in the morning and be anyone you want to be is an unbelievable feeling.”

54729776_666016410523077_5284361391145222144_n.jpg

Work


Work


Work

 

2004

Mobsteel

Turning old school rides into modern day street machines

 

2013

Detroit Steel Wheel Co.

100% U.S. made detroit steel

 
 

TEDxDetroit

ted talk Speaker

2016

 

2017

Detroit Steel

History channel

 

FABTECH Expo.

Keynote speaker

2017

 

General Motors ASEP

Keynote Speaker

2017

 

FACTON

KEYNOTE SPEAKER

2017

img_0029.jpg

Stats


Stats


Awards

SEMA Special Recognition awards 

SEMA Special Recognition awards 

 
 

FORD DESIGN AWARD-HEAVY HITTER

2007

 

Ford design award-flex

2008

 

FORD DESIGN AWARD-Taurus

2009

 

FORD DESIGN AWARD-Mustang

2010

 

FORD DESIGN AWARD-F650

2011

 

FORD DESIGN AWARD-TRANSIT

2013

46077471_592159271242125_6860551819693654016_n.jpg

Builds


Builds


Builds

 

The fedex truck

 

the gangstar-international harvester

 

53 packard clipper

 

63 lincoln continental

 

68 ford fairlane

 

49 chevy 3100

 

colonel mustard-72 ford ranger

 

58 Cadilacc coupe de ville

 

the mobsteel semi

 

66 Lincoln Continental

 

56 Oldsmobile rocket 88

 

67 Oldsmobile 98

 

74 dodge w100 

 

74 Plymouth Road Runner

 

79 Ford Bronco

 

58 Mercury Turnpike Cruiser

 

56 Chevy Belair Wagon

 

the heavy hitter 5.0